You can thank the French for awakening millions of Americans to the unique stylings of European underwear fashion. HOM founders Belpaume and Anselme can rightly be credited to eventually influencing many generations of underwear designers worldwide when in 1968 they introduced the HOM brand to France. The Marseille-based duo devoted every design with that uniquely French 'je ne sais quoi'. Within two years they added avant-garde (for the time) designs - precursors of HOM's famous 3001 Lingerie d'Homme, which presents a new, exciting and very diverse collection every autumn.

Throughout the 1970s HOM launched a reputation for creating even more styles that stretched the boundaries of contemporary underwear with see-through designs and exclusive ultra soft polymid and lycra cotton-mix fabrics that attracted considerable interest in its ranges. HOM were clearly still far ahead of other brands during this period.

Through imagination and focused creativity, HOM went one step further in the 1980’s; while virtually everyone was pushing the classic loose fitting boxer short, HOM were again ahead of the game by developing boxer shorts with an inner brief that provided men with all the support of a supportive pouch and yet the look and freedom of a boxer short. This provided the active man access to what he had been seeking for a long time as HOM recognized the demands that active males require, particularly while playing sports and physical training.

The 1990s gave rise to one of HOM’s most innovative designs in men’s underwear with the launch of its amazing and enduring HO1 design, which includes the much-imitated frontal horizontal opening and using anti-allergy fabrics. HOMSports debuted in 1995 (later worn by the French team that won the 1998 Football World Cup), swiftly followed by 'happiness for men', featuring HOM's patented HO1 horizontal opening. This took their center of attention on underwear for the active sports man to new levels and provided easy and hygienic access for both right and left handed men. So popular is this design that it even made it in to the National French Collection exhibition at the Louvre Museum in Paris.

Today, HOM continues to go from strength to strength in the new millennium with the launch of the HOM 3001 range, a couture range of catwalk style underwear fashion for the truly modish male and that shouts opulence, seduction and sexuality intended to turn the heads of any man or woman.

For a more detailed description of modern HOM underwear, just have a look at HOM’s Class Max Boxer-Brief - this garment is made from an extremely fine and lightweight 93% cotton/7% elastane material, which has a sensual & silky feel yet still gives plenty of support. This boxer-brief is cut in a micro style which is perfect for active pursuits as it gives you freedom of movement and also creates a very sexy look. It has a subtle, snug waistband which will stay soft and not lose its stretch-enhanced properties and showcases a modest HOM sport logo all around. If you’re looking for the perfect everyday/sports underwear, this boxer brief has a seamed & contoured pouch to keep you in place and helps push you up and out to create an envied profile.

The HOM Underwear Fit Hip Boxer-brief is another sporty boxer with soft fabric that has tiny holes throughout for a breathable material which looks and feels great. The flat elasticated waistband has a double stripe in yellow on the violet version and grey on the white. This boxer also has a double stripe of piping in the accent color at each side seam, with a double layered pouch for a personal fit and ends at the bottom left thigh with the HOM sport logo.

Forty years later, HOM remains one of the world's leading designer underwear brands and succeeds at reinventing itself much to the delight of its satisfied customers, who invariably keep coming back for more. Such longevity within a constantly-evolving trade can inspire little else than respect and admiration, and here at Wyzman our mission is to offer you the best in the industry at prices few distributors can match.