There are so many reasons to love Ginch Gonch underwear, it’s hard to begin. Not only do the designing masterminds behind this tirelessly imaginative Canadian brand create underwear, they create culture. Countless other new competing brands continue to look towards Ginch Gonch for inspiration, direction and fashion sense for the simple reason that because since the company’s inception, they persist in setting new standards for limitless fun-filled designs that beckon to the inner child within us all. Don’t ever let go of that inner child, people – if you do, then you’ll stop having fun. Underwear should be fun to wear!

Ginch Gonch (which is actually western Canadian slang for underwear) started out in British Columbia, Canada as a good-humored mutiny against the lackluster, commonplace underwear worn by most men, and has swiftly become a top premium way of life brand worldwide. It was the foremost of its kind to triumphantly unite humor and sexuality with outrageous designs, and has inclusively reinvented the underwear industry through the unusual way it sets the trend for the rear end.

The company’s tag line “Regardless of your inches, we cover you in our Ginches!” encourages self-confidence and liberty of expression. With this philosophy in mind, Ginch Gonch has successfully developed its product mix to include a wide selection of fashion apparel aimed at both men and women, making it one of world’s most up-to-date young lifestyle brands.

Ginch Gonch believes in having fun and generates in-your-face marketing campaigns. Feisty, unconventional names for its products include “Shiny Heiny”, “Weiner Eaters” and “Crotch Rockets”. The company has always personified the spirit of freethinking and promotes people to embrace their motto, “Live Like a Kid!” with apparel designed to put a smile on your face – and your playmate's.

Yessir, Ginch Gonch has its finger on the pulse of what’s fun and just one look at its new assortment of construction truck-themed underwear will have anyone convinced. The same trucks that you played with as a kid are now featured on underwear such as the Engineered collection Low Rise Brief (“When you’re carrying bulk material, nothing makes the load easier than Ginch Gonch’s Bumper Dumper low-rise brief”). Re-worked favorites of past collections also surface here (“You may have gotten blue buns as a result of being bad at some point in your life, but you can get 'em from Ginch Gonch quite painlessly with the blue Wiener Eaters Brief!”), as well as best-selling mainstays like the Fire Trucks collection (“Ginch Gonch’s Back Draft stretch cotton boxer brief is for those who can really take the heat!”) and the Shooting Stars collection (“When you’re shooting for the stars, you have to aim high and use a lot of rocket fuel…”). For the young and young at heart, it’s always playtime for Ginch Gonch wearers!

Every fun-filled Ginch Gonch garment features a playful print, 1¼ contrast logo elastic waistband and functional right-exit fly opening and is made from 95% cotton, 5% lycra; when it comes to comfort and practicality, there’s no denying the benefits of cotton.

Wyzman has enjoyed much success with this brand; Ginch Gonch’s products are among the highest-selling that we carry, and for good reason – the lively colored designs are favorites of many customers and that says a lot about their penchant for cheerful, dynamic underwear, for it mirrors the type of people they are.

Sold internationally, Ginch Gonch can be found in New York City, Chicago, Miami, Los Angeles, San Francisco, Houston, Atlanta, Dallas, London, Paris, Madrid, Milan, Ireland, Barcelona, Berlin, Glasgow, Düsseldorf, Oslo, Amsterdam, Dubai, Moscow, Japan, Hong Kong, Singapore, Cape Town, Johannesburg, Toronto, Vancouver, Montreal, Mexico City, Colombia, Guatemala, Chile, Australia, New Zealand, and more!

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