For the dozen or so of you out there unfamiliar with Ed Hardy, the brand began in 2004 when rapidly up-and-coming French-born fashion designer Christian Audigier (formerly of Von Dutch) was granted exclusive rights to the designs of Don Ed Hardy (generally referred to as the ‘Godfather of Tattoo’). Audigier then progressed to create and launch the Ed Hardy brand, utilizing his design experience and business acumen to become a true fashion icon and entrepreneurial sensation while crafting a lifestyle of street couture in less then four years.

As for the brand’s namesake, the man himself Don Ed Hardy has 40 years of tattooing and legendary status among the tattoo society and is known for his cleverness, profundity and sense of experimentation. The California native is recognized around the world for his methodological vividness and attention-grabbing images. Don Ed Hardy pulls from life experience to meld American, Japanese, Cholo, tattoo, surf and hotrod iconography. This extensive gamut of taste and knowledge, coupled with a constant exploration of various art histories and a mastery of technique, give his work a distinctive range and depth. In addition to being an acknowledged master of the art of tattooing, Ed Hardy is also a painter and creates artistic prints. His works have been exhibited in museums around the world including the San Francisco Fine Arts Museum, the Denver Museum of Contemporary Art, the Cuenca Bienal in Ecuador and The Drawing Center in New York.

Keep in mind that men's underwear doesn't have to be dull anymore. If you’re seeking men's briefs, boxers or swimwear that is truly unique, fun to wear and thrilling to been seen in, why not sport a pair that is truly a work of art?

Among the fans of Ed Hardy are superstars Britney Spears, Shakira, Janet Jackson, Madonna, and Kanye West; as well as celebrities like Sylvester Stallone, Eddie Murphy, Jessica Alba and Hilary Swank , athletes such as Shaq, David Beckham and Roy Jones, and musicians of all genres are frequently seen donning these instantly recognizable designs.

So let’s talk a bit more about Ed Hardy’s dazzling underwear line, as it is pretty extensive. Ed Hardy has it all: boxers, briefs, boxer-briefs, sport underwear, swimwear, sleepwear and socks. The collections themselves paint a crystal-clear picture of the art they portray: Tattoo Collage, Love Kills Slowly, Tiger Collage, Sword & Skull, Panther & Dragon, Bulldog, Open Mouth Tiger, and Flaming Skull, to name but a few. Each item is adorned with a very graphic design combining vintage tat art that is nothing if not attention-grabbing. The images swirl and scream in brilliant colors that simply rebel against anything else you’ve ever seen on a pair of underwear!

Take for example the aggressive-looking Ed Hardy Open Mouth Tiger Cool Trunk, made from an astonishingly soft stretch cotton lycra and featuring an engineered reactive printed design on the left-front panel. The "Ed Hardy" signature metallic foil is printed across the rear, and the Jacquard "Ed Hardy" waistband provides support and comfort with a contour pouch and functional fly.

The confrontational Ed Hardy Love Kills Slowly Hip Brief is a persistent best seller; who else but Ed Hardy could show hearts and skulls together and label it ‘love’?! Features a 1 ½-inch wide Ed Hardy signature waistband, divergent piping and a striking tattoo motif splashed across the back. This Ed Hardy hip brief is made from a blend of 95% cotton and 5% spandex for a gorgeous fit.

Discover for yourself why the Ed Hardy brand has become so popular with beautiful, high-profile people the world over – get in on some of the action! If you have no tattoos to speak of, that’s quite alright… Ed Hardy has a less-permanent yet just as remarkable alternative to getting noticed and admired in a sea of imitators only pretending to be bad-ass! Live it, love it, WEAR IT!