Starting out as a company attentive to making quality clothing, Diesel has become part of the youth culture worldwide.

Diesel is an inventive international design company, producing an extensive collection of jeans, clothing and accessories. Diesel is a leader in revolutionary new styles, fabrics, manufacturing techniques and quality management to guarantee an exceptional product. The company is present in over 80 countries with over 5000 points of sale and more than 300 monobrand stores (200 of which are company-owned and the rest in partnership with local distributors).

When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company that took chances and carved out a niche for itself in its field. He surrounded himself with creative, talented people – innovators who, like him, rejected the slavish trend following typical of the fashion industry.

He wanted to create the most dynamic and imaginative product available anywhere: he gave his open-minded design team broad stylistic freedom, and their mission was to create an apparel line perfect for independent people who follow their own unique path in life and for those style-makers who express their individuality by the way they dress. From the very beginning, Diesel’s design team, headed by Creative Director Wilbert Das, turned their backs on the style-dictators and consumer forecasters of the fashion establishment and let their own personal tastes lead them. The company views the world as a single, borderless macro-culture, and the Diesel staff reflects this: a cosmopolitan team that creates an unpredictable, dynamic vitality and energy within the company.

Having achieved fame, fortune and respectability from their line of denim jean, Diesel has created an equally mind-blowing underwear line to accompany it. Diesel underwear embodies a philosophy that always looks toward the future. A favored brand of today’s trendy, fashion-conscious, active and athletic modern man, Diesel takes the design aesthetic of the cutting-edge, international fashion brand it has built and brings it to its fine selection of Diesel briefs, t-shirts, swimwear and trunks specially designed to suit a range of tastes. Choose from the huge selection of Diesel underwear, and you will be astounded at how much it will enhance the quality of your fashion life. Stuck in a fashion rut? You’ll find everything you could ever ask for from Diesel fashion.

Describing Diesel’s full range of products in a dozen or so words is just impossible, but we’ll give you an idea: the typical Diesel fashion collection boxer brief is made from a soft, comfortable blend of 95% cotton/5% spandex for gentle support that lasts all day. It features a dual-ply, contoured support pouch with working fly-front and characteristic contrasting trim on the fly and leg openings. The wide 1 ½-inch waistband features a big, centered Diesel logo and is soft and plush with just the right amount of stretch. For swimwear, you’ll love Diesel’s new Banzai swim trunks that feature an exterior drawcord that lets you adjust the fit of the waistband. These fully-lined square-cut trunks include an elastic waistband, a conceptual “Diesel Varsity” graphic on the left leg panel and metal drawcord rivets up the front, and are made from a blend of 80% nylon /20% spandex for a non-sagging fit. In the strictly briefs department, one may observe the Diesel fashion collection Cotton Stretch Lukex Brief, which is a classic brief design that proudly flaunts the flair of Diesel style. Constructed of ultra-soft stretch cotton and featuring a functional right-exit fly, this Diesel brief wears like a second skin. The ultra-wide logo elastic waistband is the definitive cherry on top that pokes out of low-rise jeans, making everyone aware of your focus on quality and style.

You can rest assured that Diesel underwear will not only match your individuality, it’ll bring something new and exciting to your wardrobe. The innovative versatility and seemingly infinite range of styles available will convince you that Diesel underwear is a step in the right direction for your personal fashion development. With Diesel, you’re always center stage!

Diesel ‘people’ and their working methods are so unconventional, albeit productive, that they have been profiled in countless media, and have been studied by international consulting organizations and universities.